Herogo is a UAE-based delivery service that rescues fruit and vegetables that supermarkets and farms would otherwise throw out for being the wrong shape, size or colour, and sells them in boxes at a lower price than retail. The produce itself is just as fresh and nutritious, it just would not have made it onto a supermarket shelf.
How it works
Sign up at herogo.ae and choose a box that matches your household size and eating habits. Boxes are delivered on a recurring schedule, typically weekly, and each one is packed with a mix of seasonal vegetables and fruit sourced from local farmers and importers who would otherwise discard the surplus.
Current box prices
As of 2026, Herogo’s core boxes run roughly: a Veggie Box at about AED 65, a combined Fruit and Veggie Box at about AED 79, a Medium basket at about AED 100, and a Large bundle at about AED 140. Add-ons like dairy and coffee can be included in your delivery for an extra cost. New subscribers can usually get around 25% off their first three boxes with a current promo code, and Herogo also runs a points based loyalty programme that converts repeat orders into discounts on future deliveries. Prices and promotions shift from time to time, so confirm the current numbers on the site before subscribing.
Is it worth it?
If you already cook most of your meals at home and are not fussy about matching produce sizes, a Herogo box is a genuine way to cut your grocery spend while reducing food waste. It works best as a supplement to your usual shop rather than a full replacement, since the exact mix of items each week depends on what is in surplus. For the rest of your grocery bill, ways to save money on groceries in the UAE covers loyalty programmes, cashback cards and delivery app strategies that stack on top of a produce box subscription.
