Google AdSense is used widely around the globe and is one of the most trusted platforms for website monetization. While publishers and bloggers prefer using AdSense to run advertisements on their blogs and sites, there are a lot of decent alternatives available that you may consider for maximizing profits through ads displayed within your published content.
Also, there is a growing concern about the advertisement quality, user privacy, and use of ad blockers which has led bloggers and website owners to seek competitive alternatives.
In this article, we will take a look at the best available alternatives to Google AdSense for monetizing a blog or online content without any compromise on user experience.
You might also like to read: 11 Best Affiliate Programs with Recurring Commissions
Top Available Alternatives to Google AdSense
Monetizing a blog or online content is an important step toward turning your passion into a lucrative and sustainable online business. While Google AdSense has been the most preferred advertising platform for publishers and bloggers, there are many alternative options available that you may choose to bring in additional revenue streams and diversify the income from your website.
To help you out, we have rounded up the best alternatives to Google AdSense for bloggers, their key features, and how they can help in thriving your blog or website.
But before jumping on to our list of best advertising platforms for websites, let’s shed some light on Google AdSense and why it is so popular among bloggers.
What is Google AdSense?
Google AdSense is an advertising platform powered by Google allowing publishers to display text, image, video, or rich media ads customized according to the target audience and content available on the websites. Google itself takes care of all administrative tasks, including sorting and sustaining the ads.
AdSense was designed to help publishers and bloggers to monetize their sites by showing ads embedded within their online content. It’s a free-to-use platform, and once approved, bloggers and website owners will receive revenue every time a visitor clicks on an ad.
Now that you have some understanding of AdSense, let’s move down to our list of alternatives that you may opt for to earn money out of your online content.
Powered by Yahoo and Bing Network, Media.net is a popular contextual advertisement network and a preferable alternative to Google AdSense. It offers extremely targeted ads personalized according to the content of the blog, ensuring relevant advertisements for the targeted audience.
Media.net supports a diverse range of formats and offers an intuitive user interface. Moreover, it also provides incredible customer support and a competitive revenue share for the publisher.
This platform seems to be the best alternative to Google AdSense as it supports a wide range of ads in terms of type. If you have a well-developed blog with quality content, you are likely to get approval in minutes.
If you are looking around for a superior alternative to Google AdSense, you may consider trying Mediavine. This platform is another lucrative ad network for websites that have the finest content and quality traffic. Mediavine requires a website to have at least 50k sessions in the last 30 days and authentic, engaging, and long-form content in a particular niche to be able to start earning through ads.
This popular ad network manages ad placement, optimizes a site’s performance, and interacts with advertisers on behalf of the publisher. Websites having more than 50,000 views every month can make around 500 USD with ads placed through Mediavine.
AdThrive is another leading ad management system that focuses on optimizing ads for websites. It offers a hands-on approach to amplify the revenue stream and monetize the online content in the best possible way. AdThrive works directly with advertisers, ensuring relevant and high-quality ad placements, and provides valuable insights and analytics to help publishers make informed choices.
While the platform has strict registration prerequisites, it is popular for its exceptional RPM rates (revenue per thousand impressions) and guarantees a higher revenue by selling off a site’s ad inventory. Its potential to bring in attractive earnings has made it a popular choice among website owners who have a substantial number of visitors and quality content on their sites.
If your blog has a minimum of 100K page views per month, then AdThrive can be a cut above Google AdSense. Publishers can make around 15 USD per 1000 pageviews by placing ads on their site through the platform. This high revenue share makes it one of the best available CPM advertisement networks in the industry.
AI-driven ad testing platform Ezoic makes use of machine learning algorithms to optimize ad placements and helps increase website revenue. It offers a user-friendly interface allowing publishers to manage and test various types of ad formats, locations, and sizes. The advanced technology employed by Ezoic improves user experience on the website while maximizing ad revenue.
The platform also offers other notable features like mobile optimization, site speed enhancement, and header bidding. EzoicAds test the placement of ads on a website without altering the content published online. This helps publishers in finding out what readers like and dislike before making any adjustments to enhance user-experience metrics.
Amazon Native Shopping Ads
If you own an affiliated blog or a website that provides product reviews or recommendations, Amazon Native Shopping Ads can be a great choice to bring in a good share of the revenue. The ads powered through the platform display relevant product recommendations depending on the type of content available on your site and your target audience. This allows publishers to earn affiliate commissions on referred sales.
As Amazon has a huge and diversified product inventory along with a trusted brand reputation, the local shopping ads can blend seamlessly into the content published on the site. This helps in increasing user experience while roping in high ad revenues.
For some, the Amazon advertisement program as a strong alternative to AdSense may come as a surprise, but it’s one of the most preferred choices among publishers and bloggers for monetizing a site.
If you are looking for something other than Google AdSense, Sovrn Commerce can be a good option to rely on. Formerly known as VigLink, Sovrn Commerce is a leading content monetization platform that allows bloggers to make money through affiliate marketing. The intelligent platform automatically turns product links present in the content into affiliate links, allowing publishers to earn commissions when visitors click on the ads to make purchases.
Sovrn Commerce supports multiple affiliate networks offering access to a wide selection of merchants and products. Publishers and bloggers can get valuable insights and detailed analytics to help effectively track earnings.
This ad network is ideal for any website that is linking out to another e-commerce platform or online business. It’s also a bit different from the other platforms mentioned above, as it allows website owners to make money through affiliate sales. Another exciting fact about Sovrn Commerce is that it’s powered by Google and is an extremely SEO-friendly advertisement program.
Another good alternative to AdSense is the leading commerce content monetization program, Skimlinks. The platform employs an innovative technology that automatically monetizes the product links embedded in the content. This network is also a suitable alternative to Sovrn Commerce and works similarly by converting the outbound links in the content into affiliate links. This helps bloggers make money whenever a visitor purchases through the link wrapped in the published content on the site.
If you own a blog with monthly traffic of more than 100,000, you must consider registering with Setupad to monetize your content. Setupad, like the rest of the alternatives mentioned above, is a monetization platform designed for publishers to amplify their ad revenue. The platform has an in-house collection of monetization solutions such as an SSP Adapter, header bidding wrapper, and header bidding SaaS solution to help publishers take control over their content to maximize their earnings.
Their advanced technology helps publishers connect with over 15 premium buyers, thus creating more competition for a single ad impression. This means that it propels Google and other buyers to elevate their rates resulting in more ad revenue for the publisher.
Summing It Up: So Which One is the Best Lucrative Alternative To Google AdSense?
While Google AdSense is, without any doubt, the king when it comes to monetizing sites, exploring alternative ad networks can help diversify your income and potentially increase income through ad revenue. Each of the above-mentioned alternatives has unique features, revenue models, and registration prerequisites, so you must evaluate them depending on your site’s niche, traffic, and goals. Remember, it’s good to experiment, track your site’s performance, and find the best fit for your website monetization.